2pointb, Passenger App Redesign (In Progress)

Position: UX Designer February 2015

In 2014, 2pointb launched the first version of its Retail Passenger App that offered the functionality required for the minimum viable product and a basic, usable UX.
This project is my initial attempt for redesigning the passenger mobile app with the following goals:
●    Improve overall aesthetic, originality, and attractiveness of the application
●    Improve, layout, flow, usability and experience
●    Focus the “personality” of the look and feel so that it is aligned with 2pointb’s target audience
●    Prepare for new features and functionality

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